The Storyworld framework is an easy to use approach for establishing the foundational elements of your brand stories. In this method we will define your characters, settings, moments, themes and tones - among the other critical elements for a strong narrative. Once built, the Storyworld is the sandbox from which your content and creative assets are inspired. We layer on mood boards and representative content to help your team visualize the look and feel for your content. With the Storyworld in hand, we can develop a content calendar and curate a list of creators to collaborate with.